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Leveraging Technology To Market A Home

While selling your home, you want to get maximum exposure and reach the maximum potential buyers. We recommend utilizing technology to market a home and enhance your marketing efforts to achieve this. Whether working with a real estate agent or selling your home yourself, there are various ways to leverage technology to increase your home’s visibility and highlight its unique features. In this article, we’ll cover some strategies to consider.

Using Technology to Market Your Home

Technology To Market A Home

Professional Listing Photos

A crucial aspect of marketing your home is having high-quality listing photos. Nowadays, most home buyers start searching online, and the first impression of your home comes from the pictures they see. Therefore, it’s vital to capture your home’s best features and showcase them visually appealingly. Hire a professional photographer with direct experience in real estate photography to take pictures that will attract potential buyers. This is less expensive than you’d think. 


Zillow is a popular online platform synonymous with real estate listings. It is the most widely used platforms for home searches, making it a crucial tool for sellers to market their homes. Ensure your home is included in its database to receive maximum views on your home. Highlight what makes your home unique and the top features that buyers want to see. Include basic information about your home, including the square footage, count of bedrooms and bathrooms, and other relevant details.

Multiple Listing Services (MLS)

The Multiple Listing Service (MLS) is a comprehensive database real estate agents use to share listings with their clients. MLS is the most effective way to get exposure of your home, and you’ll need to work with a licensed real estate agent to access this service. By listing your home on MLS, you can reach a wider audience and get more exposure for your property. If you only list your house for sale in one place, it should be the MLS.

Online Records

When setting a reasonable sales price for your home, research your area and compare it to recent sales data. Public records list all homes sold recently; some databases can help you with this research. Real estate agents can also access this information and provide recommendations based on market trends and conditions.

Virtual Tours

Another way to enhance your home’s marketing efforts is by offering virtual tours. Technological advancements have made virtual tours more accessible and easier to create. By providing a virtual tour of your home, potential buyers can get a better feel for the space and visualize themselves living in the property. Virtual tours were beneficial during the pandemic when in-person showings were not possible.

Social Media

Social media platforms including Twitter, Facebook, and Instagram offer a fantastic opportunity to market your home to a broader audience. You can create a social media page for your property and share pictures, videos, and other relevant information. You can also post updates about open houses or virtual tours to generate interest and drive traffic to your listing.


In conclusion, technology has revolutionized the real estate industry, making it easier for sellers to market their homes and reach potential buyers. By leveraging these tools and strategies we’ve mentioned in this article, you can increase your home’s visibility and attract more interest. Make sure to work with a licensed real estate agent or do your research to ensure you’re using the right technology resources to get the most out of your home sale.

Author Bio: Greg Sandler
Greg Sandler is a distinguished leader and strategist in the mortgage and real estate investment industry. With over two decades of experience, Greg has honed his expertise in guiding his clients to build wealth through real estate.

Greg Sandler has direct and first-hand experience as co-founder and CEO of USA Investment Group Management Inc., focusing on growing real estate holdings and diversified asset portfolios. Under Greg's guidance, the company has executed hundreds of traditional real estate acquisitions and currently manages a substantial portfolio of rental units.

Greg also has a track record of driving multi-million-dollar revenues and leading high-performing teams to success in mortgage loan originations, achieving the prestigious "Top 1% Originator" status in consecutive years. Currently steering the helm as the President at USALending.AI in Keller, TX, Greg has revitalized this division of a mortgage bank, significantly expanding the company's scale.

Prior to this, Greg's role as Senior Vice President at Fairway Independent Mortgage Corp in Rocklin, CA, was marked by his pivotal contribution in establishing the company's presence in northern California and northern Nevada. Under Greg's leadership, his team of nearly 110 dedicated mortgage professionals originated and funded approximately $800 million in residential mortgages annually.

Greg's professional journey is marked by his exceptional skills in negotiation, sales leadership, financial analysis, and P&L management. His ability to strategize, coupled with his in-depth knowledge of the mortgage and real estate sectors, makes him a visionary leader and a respected figure in the industry.

To book a call with Greg Sandler, please visit:

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